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“When you're going through hell, keep going." This podcast is about failure and how it breeds success. Every week, we talk to remarkable people who have accomplished great things but have also faced failure along the way. By exploring their experiences, we can learn how to build, succeed, and stay humble. The podcast is hosted by author and former TechCrunch and New York Times journalist John Biggs.

He also hosts The Innovators, a podcast focused on brand new startups and C-Level Executives and Creators.

If you’d like to appear on either show, email john@biggs.cc.

Our theme music is by Policy, AKA Mark Buchwald. (https://freemusicarchive.org/music/policy/)

Please Pay For a Keep Going Subscription

I'm out of work and I want this to be my job.

John Biggs

Oct 25

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Hi,

A quick note to the Keep Going community. I just lost my last full-time marketing job. I’m going to try to focus full-time on journalism again, both here and at Resilience. This means I need money to feed my family and our little dog, Nina. Nina is very hungry.

Resilience Media

Startups. Security. Defence.

Here’s the bottom line: startup journalism is in a rough spot. Reporters are leaving. Too much coverage reads like a press release. At Keep Going, I want to keep doing the work that still matters, original reporting, real founder interviews, sober analysis, and clear takeaways you can use.

I need your help.

Here is my ask. Please pay to subscribe. Reader support lets me stay independent, cover the hard stories, and publish useful guides without pay-to-play pressures. I do not sell access. I label sponsorships. I focus on facts, context, and lessons you can apply.

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I love startups and I love honest reporting. I think you do, too. I will share this reminder about once a month. If Keep Going has helped you think, build, or avoid a mistake, please help me keep it going. Thank you.

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If you’ve been reading or listening to Keep Going for free, you’ve already seen the value of having independent work that isn’t shaped by corporate sponsors or the news cycle’s noise. But independence has a cost. If you find something useful here, if these words make you pause or think, I’m asking you to step up. A few dollars each month means I can keep doing this work without compromise. Without your support, this project stays fragile, balanced on the backs of a few.