Archive for April 21, 2013

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An important update on your LivingSocial.com account

LivingSocial Account Update
You are receiving this message based on your relationship with LivingSocial, even though you may have previously unsubscribed. If you have unsubscribed you will not receive any other messages from us.

IMPORTANT INFORMATION

LivingSocial recently experienced a security breach on our computer systems that resulted in unauthorised access to some customer data from our servers. We are actively working with the authorities to investigate this issue.

The information accessed includes names, email addresses, the date of birth of some users, and encrypted passwords; technically 'hashed' and 'salted' passwords. We never store passwords in plain text.

Two things you should know:

  1. The database that stores customer credit card information was not affected or accessed.
  2. If you connect to LivingSocial using Facebook Connect, your Facebook credentials were not compromised.
You do not need to take any action at this time, but we wanted to be sure you were fully informed of what happened.

The security of your information is our priority. We always strive to ensure the security of our customer information, and we are redoubling efforts to prevent any issues in the future.

Please note that LivingSocial will never ask you directly for personal or account information in an email. We will always direct you to the LivingSocial website – and require you to login – before making any changes to your account. Please disregard any emails claiming to be from LivingSocial that request such information or direct you to a website that asks for such information.

If you have additional questions about this process, the "Create New Password" button on LivingSocial.com will direct you to a page that has instructions on creating a new password and answers to frequently asked questions.

We are sorry this incident occurred; please rest assured we are doing everything possible to understand how this happened and ensure that no similar incident happens again in the future.

Sincerely,
Tim O'Shaughnessy, CEO


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Cost Per Like: A Subjective Valuation of Your Facebook Fans

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Mashable
Saturday, April 27, 2013
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Cost Per Like: A Subjective Valuation of Your Facebook Fans
Friday, April 26, 2013 12:10 PMLauren Indvik
"Cost per Like" often crops up in conversations about Facebook advertising, though it isn't a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are three ways to "buy" Likes on Facebook.

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Wavii Confirms Google Acquisition
Friday, April 26, 2013 11:47 AMLauren Indvik
One month after Yahoo made headlines by announcing its acquisition of Summly, a startup that uses algorithms and natural-language processing to serve short summaries of articles, Google has snatched up Wavii, a Seattle-based startup that also gathers and processes online data into summarized bits.

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