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Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit
If you’ve been reading or listening to Keep Going for free, you’ve already seen the value of having independent work that isn’t shaped by corporate sponsors or the news cycle’s noise. But independence has a cost. If you find something useful here, if these words make you pause or think, I’m asking you to step up. A few dollars each month means I can keep doing this work without compromise. Without your support, this project stays fragile, balanced on the backs of a few.
Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit
When you talk to Diane Yu, you hear the mix of humility and steel that makes a founder stand out. She’s the co-founder and CEO of Tidal Wave, an AI company that is trying to modernize one of the most entrenched and slow-moving sectors out there: mortgages.
Her take is simple. We live in a world where everything else moves fast—food, rides, even love—but mortgages drag on, slow and archaic. Tidal Wave is her answer: an AI-powered mortgage point of sale system that does the hard work of evaluating and completing applications before an underwriter even looks at them. It’s not flashy, but it’s practical. And in this industry, practical is revolutionary...
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