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Cost Per Like: A Subjective Valuation of Your Facebook Fans

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Cost Per Like: A Subjective Valuation of Your Facebook Fans
Friday, April 26, 2013 12:10 PMLauren Indvik
"Cost per Like" often crops up in conversations about Facebook advertising, though it isn't a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are three ways to "buy" Likes on Facebook.

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