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Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do

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Tuesday, October 02, 2012
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Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do
Monday, October 01, 2012 2:37 PM
Facebook on Monday continued its mission to convince the world's top marketers that the standard means of measuring an online ad's performance -- the click-through rate -- doesn't matter. The social network advanced its latest argument to a...



Adele Teases Her 'Skyfall' Theme Song on Facebook and Twitter
Monday, October 01, 2012 1:47 PM
Grammy-winning singer Adele put any speculation about her involvement with Skyfall to rest Monday, turning to Facebook and Twitter to confirm she's singing the theme song for the latest James Bond flick. Her tweet links to what appears to be a...



Google Passes Microsoft's Market Value for First Time Ever
Monday, October 01, 2012 12:08 PM
Google's market cap passed Microsoft's in early trading on Monday, making the search engine giant the second most valuable technology company in the world behind Apple. Microsoft's stock dropped by about 0.8% in the first few hours of trading,...



Send and Receive New Facebook Gifts Without Hurt Feelings
Monday, October 01, 2012 12:08 PM
Facebook is rolling out a new, real-life gift-giving feature, making a normally private affair very public, and potentially causing awkward moments between friends. The new Facebook Gifts feature will appear on all Facebook Timeline pages,...



Sheryl Sandberg 'Disappointed' and 'Surprised' By Facebook IPO Aftermath
Monday, October 01, 2012 10:36 AM
Sheryl Sandberg, Facebook's chief operating officer, opened up about the company's difficult IPO for the first time Monday during an interview with CNBC's Julie Boorstin. "We're obviously disappointed and really surprised by what happened in the...



Need a Job? Warner Bros. and 170+ Companies Are Hiring
Monday, October 01, 2012 9:16 AM
Mashable's mission is to inform the connected generation; but we can help you put that knowledge to work, too. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time,...



 
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