Tactical Solutions started with a problem that most startup founders don’t encounter firsthand. In 2014, while serving in the Estonian Special Forces during the Ukraine conflict, Sverre Puustusmaa found himself stuck in a tough situation with no good food options. The rations were outdated, reminiscent of canned meals from World War II. Special Forces soldiers are given some of the most advanced gear available, but when it came to food, they had to make do with whatever was available. That experience led Puustusmaa to a simple question: why wasn’t there a better option?

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By 2016, he had launched Tactical Foodpack, a brand under Tactical Solutions, dedicated to making high-quality, freeze-dried meals designed for extreme conditions. Unlike traditional military rations, these meals are actual dishes—beef bourguignon, salmon pasta, and even vegan options. The goal was to create something that retained its nutritional value, could be stored for years, and, most importantly, actually tasted good. What started as a niche product for military and outdoor use has since expanded into a business that is doubling in revenue every year.