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Keep Going: Why your startup needs a storyteller
“When you're going through hell, keep going." This podcast is about failure and how it breeds success. Every week, we talk to remarkable people who have accomplished great things but have also faced failure along the way. By exploring their experiences, we can learn how to build, succeed, and stay humble. The podcast is hosted by author and former TechCrunch and New York Times journalist John Biggs.
He also hosts the Startup Show with Grit Daily, a podcast focused on brand new startups.
If you’d like to appear on Keep Going, email john@biggs.cc. If you’d like to pitch on the Startup Show, please email Spencer Hulse (Spencer@gritdaily.com).
Our theme music is by Policy, AKA Mark Buchwald. (https://freemusicarchive.org/music/policy/)
Keep Going: Why your startup needs a storyteller
Stories are vital to a startups success.
In this episode of Keep Going, host I interview Michal Habdank-Kolaczkowski, CEO of Rally Call and former PR expert for various tech startups. Michal shares his journey from working with climate startups to his experiences with Bee Hero and Waze.
Throughout his career in strategic startup communications and branding, he has played a pivotal role in launching and supporting transformative initiatives. His contributions include the launch of Moth Belly Gallery in the Tenderloin, designing the San Francisco Mayor’s Office Startup-in-Residence Program, and producing impactful events such as TEDxFiDiWomen, TEDxAlcatraz, and TEDxAlcatrazChange. She was instrumental in reopening The Grand Theater as the new home of Gray Area, hosting San Francisco’s first Urban Prototyping Festival, and reactivating Pier 17 as the new home for Swissnex. Each project reflects his dedication to fostering innovation, creativity, and community engagement.
He discusses the challenges of marketing in niche industries, the importance of storytelling in pitch decks, and the lessons learned from crisis management. Michal emphasizes the need for effective communication and the role of a storyteller in a startup's success.
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