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Facebook Claims Mobile Ads Cost More Than Desktop Ads

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Facebook Claims Mobile Ads Cost More Than Desktop Ads
Monday, June 17, 2013 1:45 PMTodd Wasserman
CANNES, FRANCE — Bucking an industry trend, the price tag on Facebook's mobile ads are higher than those for its desktop ads, according to Carolyn Everson, Facebook's VP of global marketing solutions. Everson says CMPs — the prices for ads to reach 1,000 customers — are higher on mobile than on desktop, though she declined to specify the difference.

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Apple's Privacy Statement and Other News You Need to Know
Monday, June 17, 2013 9:18 AMStan Schroeder
Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. On Monday, Apple joined the likes of Facebook and Microsoft by revealing details about the number of data requests it received from the U.S. government. Google announced its new system for eradicating child pornography from the Internet.

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