Archive for April 05, 2026

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“When you're going through hell, keep going." This podcast is about failure and how it breeds success. Every week, we talk to remarkable people who have accomplished great things but have also faced failure along the way. By exploring their experiences, we can learn how to build, succeed, and stay humble. The podcast is hosted by author and former TechCrunch and New York Times journalist John Biggs.

He also hosts The Innovators, a podcast focused on brand new startups and C-Level Executives and Creators.

If you’d like to appear on either show, email john@biggs.cc.

Our theme music is by Policy, AKA Mark Buchwald. (https://freemusicarchive.org/music/policy/)

Support Independent Startup Journalism, Subscribe to Keep Going

John Biggs

Apr 5

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Hi,

A quick reminder to the Keep Going community.

I’m trying to return to journalism full time, both here and at Resilience. That means I need paying readers. I have a family to support and a small dog named Nina who eats more than you’d think.

Here is the reality.

Startup journalism is collapsing. Reporters are leaving the field. Most coverage has turned into lightly edited press releases written to please investors and founders. The hard questions rarely get asked.

I’m trying to do the opposite.

At Keep Going I want to publish original reporting, real founder interviews, sober analysis, and clear takeaways you can actually use. No pay-to-play. No sponsored nonsense. Just reporting.

But that only works if readers pay for it.

So here is the ask.

Subscribe now and I’ll give you 20% off for life. That’s $40 a year to help support real entrepreneurial conversations with real CEOs and researchers.

Get 20% RIGHT NOW

If you read Keep Going and it helps you think about startups, technology, or the future of this industry, please support the work. Paid subscriptions let me stay independent, cover difficult stories, and keep writing without answering to advertisers or investors.

This is a one-man newsroom. I’m doing everything I can to make it worth your time. I’m interviewing fascinating people like Patricia Martin (whose insights made me cry), Kevin Gaskell who turned around Porsche, and thinkers like Dr. Rod Berger.

But independent journalism only survives if readers decide it should.

I love startups and I love honest conversations. I think you do, too. I will share this reminder about once a month. If Keep Going has helped you think, build, or avoid a mistake, please help me keep it going. Thank you.

You’re currently a free subscriber to Keep Going - A Guide to Unlocking Success. For the full experience, upgrade your subscription.

If you’ve been reading or listening to Keep Going for free, you’ve already seen the value of having independent work that isn’t shaped by corporate sponsors or the news cycle’s noise. But independence has a cost. If you find something useful here, if these words make you pause or think, I’m asking you to step up. A few dollars each month means I can keep doing this work without compromise. Without your support, this project stays fragile, balanced on the backs of a few.